Pricing

One tier per family, not per person.

Pick the size that fits, change any time. Every plan is invite-only, ad-free, and yours alone. Your first month is a gift. Billing begins in month two — no card needed to open the doors.

Founding cohort — locked-in pricing for life

3 / 100founding families claimed · 97 left

Find your fit

How big is your family?

18people

2120+

For a family of 18, we recommend

Hearth$9/mo · $90/yr

Up to 25 members · 10 GB photos & video. That's about $0.50 per loved one each month.

Hearth

$9/ month

or $90/year — two months free

The honest entry — a real home, not a teaser.

·Up to 25 family members
·10 GB of photos & video
·Heritage line + standard family crest
·The weekly feed, archive & milestones
·Help requests, reactions & Asks
·Starter family tree
·GDPR-grade export + soft-delete

Start a family →

Family

Most popular

$19/ month

or $190/year — two months free

The center of gravity — where most families land.

·Up to 75 family members
·100 GB of photos & video
·Custom crest colors & symbols
·Full immersive family tree + scrapbook
·Family Wrapped — your year, beautifully
·Reunion Mode for gatherings
·Priority support

Start a family →

Heritage

$49/ month

or $490/year — two months free

For the families building a legacy that outlives them.

·Unlimited family members
·1 TB of photos & video
·Your own custom domain + full crest studio
·Relationships graph + tree-poster export
·Memorial Mode, story archive & admin inheritance
·White-glove onboarding
·Printed elder-digest eligibility

Start a family →

What's the same on every tier

· Invite-only. No public feed, ever. Search engines never see you.
· No ads. No data sold. We don't train AI on your family.
· The full habit loop — digest, milestones, prompts, reactions, Asks — on every tier.
· Per-family pricing, never per-seat. Inviting more people is always free.
· Full export, any time. Your data is yours.
· 30-day grace if you stop paying, then an offline archive for a year before deletion.

Building a legacy for a larger community, organization, or estate? Talk to us about Legacy & Estate plans →