Pricing

One tier per family, not per person.

Pick the size that fits, change any time. Every plan is invite-only, ad-free, and yours alone. Your first month is a gift. Billing begins in month two — no card needed to open the doors.

Founding cohort — locked-in pricing for life

3 / 100founding families claimed · 97 left

Find your fit

How big is your family?

18people
2120+

For a family of 18, we recommend

Hearth$9/mo · $90/yr

Up to 25 members · 10 GB photos & video. That's about $0.50 per loved one each month.

Hearth

$9/ month

or $90/year — two months free

The honest entry — a real home, not a teaser.

  • ·Up to 25 family members
  • ·10 GB of photos & video
  • ·Heritage line + standard family crest
  • ·The weekly feed, archive & milestones
  • ·Help requests, reactions & Asks
  • ·Starter family tree
  • ·GDPR-grade export + soft-delete
Start a family

Family

Most popular
$19/ month

or $190/year — two months free

The center of gravity — where most families land.

  • ·Up to 75 family members
  • ·100 GB of photos & video
  • ·Custom crest colors & symbols
  • ·Full immersive family tree + scrapbook
  • ·Family Wrapped — your year, beautifully
  • ·Reunion Mode for gatherings
  • ·Priority support
Start a family

Heritage

$49/ month

or $490/year — two months free

For the families building a legacy that outlives them.

  • ·Unlimited family members
  • ·1 TB of photos & video
  • ·Your own custom domain + full crest studio
  • ·Relationships graph + tree-poster export
  • ·Memorial Mode, story archive & admin inheritance
  • ·White-glove onboarding
  • ·Printed elder-digest eligibility
Start a family

What's the same on every tier

  • · Invite-only. No public feed, ever. Search engines never see you.
  • · No ads. No data sold. We don't train AI on your family.
  • · The full habit loop — digest, milestones, prompts, reactions, Asks — on every tier.
  • · Per-family pricing, never per-seat. Inviting more people is always free.
  • · Full export, any time. Your data is yours.
  • · 30-day grace if you stop paying, then an offline archive for a year before deletion.

Building a legacy for a larger community, organization, or estate? Talk to us about Legacy & Estate plans →